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Out of the box: the formerly sleepy business of marketing devices and diagnostics is getting much savvier amid technological innovations, empowered patients and an evermore complicated healthcare system, reports
- Source :
- Medical Marketing & Media. June 1, 2010, Vol. 45 Issue 6, p30, 4 p.
- Publication Year :
- 2010
-
Abstract
- The cartoon ladies looked as though they might have leapt from the pages of The New Yorker, but here they were, in Ladies' Home Journal, hawking the world's first orthopedic [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 45
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.229642506