Back to Search
Start Over
Tailor made marketing: aided by the digital revolution, patient marketing programs are getting increasingly personal, with greater levels of customization aimed at differentiating products and keeping patients on therapy Matthew Arnold reports
- Source :
- Medical Marketing & Media. October 1, 2011, Vol. 46 Issue 10, p28, 4 p.
- Publication Year :
- 2011
-
Abstract
- Rheumatoid arthritis is a mysterious progressive autoimmune disease which strikes mostly women of child-bearing age, often suddenly, causing them to suffer wracking joint pain that renders them unable to perform [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 46
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.270733396