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Gillette awards global £56m activity to BBDO
- Source :
- Marketing. July 26, 2001, 5
- Publication Year :
- 2001
-
Abstract
- Gillette has switched its £56m global oral care account from New York-based Interpublic agency Gotham to Omnicom's BBDO Worldwide. In the UK, the move will see the creative account, encompassing [...]
- Subjects :
- BBDO Worldwide Inc. -- Contracts -- Marketing
Gillette U.K. Ltd. -- Marketing -- Contracts
Advertising agencies -- Contracts
Oral hygiene products -- Marketing
Personal care appliances industry -- Marketing -- Contracts
Toothbrushes -- Marketing
Dentifrices -- Marketing
Company marketing practices
Contract agreement
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.77829696