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Direct delivers 5 factors driving direct marketing
- Source :
- Medical Marketing & Media. June, 2003, Vol. 38 Issue 6, p38, 9 p.
- Publication Year :
- 2003
-
Abstract
- Direct marketing has yet to live up to its potential in the pharmaceutical sector, but as the burden of pharmaceutical marketers shifts from acquiring patients to improving compliance and physicians [...]
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 38
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.102908557