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Marque of respect

Authors :
Arnold, Matthew
Source :
Marketing. August 9, 2001, 18
Publication Year :
2001

Abstract

Chris Hawkens * Head of marketing * Skoda Auto A year ago, Skoda's Chris Hawkens was the toast of the UK marketing world. His rehabilitation of the much-maligned Czech marque [...]

Subjects

Subjects :
Skoda Auto a.s. -- Marketing -- Management
Automobile industry -- Marketing
Motor vehicles -- Marketing
Company marketing practices
Company business management
Automobile Industry
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.78059196

Tools

Authors Abstract Subjects Details