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J&J shows the way

Authors :
Arnold, Matthew
Source :
Medical Marketing & Media. Jan, 2009, Vol. 44 Issue 1, p39, 3 p.
Publication Year :
2009

Abstract

At a time when many pure pharmas are struggling and integration is the marketing buzzword du jour, Johnson & Johnson is steaming along with a diversified business and a decentralized [...]

Details

Language :
English
ISSN :
00257354
Volume :
44
Issue :
1
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.192588216