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CRM shows its winning ways

Authors :
Arnold, Matthew
Source :
Marketing. July 19, 2001, 19
Publication Year :
2001

Abstract

The Business in the Community awards for excellence saw just how valuable CRM activity can be. Bettys & Taylors of Harrogate scooped the Cause Related Marketing Award at last week's [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.77151291