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Will Thomson's tactics help it to be distinctive?
- Source :
- Marketing. June 21, 2001, 15
- Publication Year :
- 2001
-
Abstract
- Thomson Holidays is the market leader, but for continued success in a competitive sector what can the company do to try to stand out from the travel crowd, asks Matthew [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.76612901