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Will Thomson's tactics help it to be distinctive?

Authors :
Arnold, Matthew
Source :
Marketing. June 21, 2001, 15
Publication Year :
2001

Abstract

Thomson Holidays is the market leader, but for continued success in a competitive sector what can the company do to try to stand out from the travel crowd, asks Matthew [...]

Subjects

Subjects :
Thomson Holidays Ltd. -- Marketing
Travel agents -- Appointments, resignations and dismissals
Travel industry -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.76612901

Tools

Authors Abstract Subjects Details