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Motor Show abandons branded stands

Authors :
Arnold, Matthew
Source :
Marketing. April 19, 2001, 2
Publication Year :
2001

Abstract

The London Motor Show is to break with tradition by doing away with lavish, branded stands for exhibitors. In response to the cost-cutting decisions of BMW, Volkswagen and Mercedes-Benz to [...]

Subjects

Subjects :
Exhibitions -- Management
Automobiles -- Marketing
Company marketing practices
Company business management
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.73849178

Tools

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