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Motor Show abandons branded stands
- Source :
- Marketing. April 19, 2001, 2
- Publication Year :
- 2001
-
Abstract
- The London Motor Show is to break with tradition by doing away with lavish, branded stands for exhibitors. In response to the cost-cutting decisions of BMW, Volkswagen and Mercedes-Benz to [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.73849178