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Damned if it works; Damned if it doesn't. (DTC Diagnosis)
- Source :
- Medical Marketing & Media. April, 2003, Vol. 38 Issue 4, p38, 8 p.
- Publication Year :
- 2003
-
Abstract
- Despite mounting evidence that DTC advertising provides a public health benefit by educating consumers, critics won't be quieted. Matthew Arnold looks at how the industry might better mold its message [...]
Details
- ISSN :
- 00257354
- Volume :
- 38
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.99928006