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Anheuser-Busch moves £10m media in-house
- Source :
- Marketing. October 4, 2001, 9
- Publication Year :
- 2001
-
Abstract
- Anheuser-Busch has shifted its £10m UK media planning and buying task out of OMD UK into an in-house media division. Busch Media Group Europe, the media planning and buying arm [...]
- Subjects :
- Anheuser-Busch Companies, L.L.C. -- Marketing -- Management
Busch Media Group Europe -- Management
Executives -- Appointments, resignations and dismissals
Malt beverages -- Marketing
Breweries -- Marketing
Brewing industry -- Marketing
Marketing
Marketing industry -- Management
Marketing consultants
Company marketing practices
Company business management
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.79253337