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Companies in North and South America which excel in their local marketplaces and are able to build brand awareness, boost sales, and foster customer loyalty, are examined. These include Canada's Canadian Tire and Rona, Mexico's Telcel, Brazil's Natura, and Argentina's Banco Hipotecario.

Advice on how manufacturers' representatives in the United States should retain and make new customers are presented. Establishment of emotional connections is recommended. Delivery of basic customer services is also encouraged.

A company could get everyone to collectively support their brand by giving them a place to network, talk, share advice and continue to preach about the company's brand. However, unofficial Facebook fanpages could pull fans away from the core values and mission of their business. How to recreate the company's online image is also presented.

Steps in effective process improvement that reveals where opportunities exist to improve management practices to control customer loyalty are discussed. The process consists of thirteen factors grouped into three sets.

Businesses should develop strategies to lower the risk of losing their customers to their competitors during challenging economic conditions. Companies must ensure that their performance is at the highest level and that customers are aware of their value. Other tips on how to keep customers loyal are given.

Best practices for managing customer relations based on research are presented. A framework for creating customer equity for long-term competitive advantage is also discussed.

The methods of building customer loyalty through the enhancement of customer's experiences at business establishments are described.

The factors responsible for decision making of consumers are discussed and the impact of consumption satisfaction of buyers on their loyalty are discussed.

Factors that might influence customer loyalty and high-performance marketing with customer centric strategies followed by some companies to build loyalty among the customers are discussed.

The need for consumers' role in business marketing decisions to enhance their loyalty is examined.

Methods to examine the impact of customer trustworthiness on company's revenues are presented.

A study based on hair care services is presented to analyzing the development of customer confidence and loyalty based on soft attributes like social and relational marketing, and hard attributes, i.e., the main service.

NOW THE CORPORATE WORLD is beginning to recover from the dot-com meltdown, some of the Internet's underlying strengths are becoming clear. One of the positive aspects of e-commerce has undoubtedly [...]

You'll have seen Who Wants to be a Millionaire?, and The Weakest Link, just two among a plethora of TV gameshows giving away wads of cash as prizes -- and [...]

Customer retention has always been a challenge to online catalogers and retailers who must remember that the Web is transferring control over the business from the owner to the customers. Customers do not only have numerous choices to consider but they also receive messages through multiple channels. Thus, customers' attention are easily distracted. It is therefore necessary for catalogers to maintain efforts in providing the information, community and entertainment needs of the customers., SMART CATALOGERS AND RETAILERS KNOW: YOU MUST HAVE A CUSTOMER'S ATTENTION IF YOU'RE TO HAVE A SHOT AT RETENTION I must share an experience that I had while on vacation [...]

The obsession with customer loyalty is not due to an increased interest in philanthropy. It comes from the realization that customer loyalty directly correlates to financial business results. A management [...]

As consumer sentiment toward institutions, businesses and brands continues to evolve, how can brands earn their trust in this fast-changing environment? We are conducting something of an experiment in the [...]

Knowing the relationship stage a customer is in and keeping the right metrics at hand is one way of managing customer relations and minimizing customer churn. The levels of customer relationship and how to create this metric are described.

Continuity marketers can keep their customers loyal by developing a concept that the customers will patronize, by employing retention driving techniques and by eliminating retention killers. The world wide web, surprise gifts and loyalty programs are good retention drivers while delivery delay is the main retention killer. Details of how to treat continuity customers are supplied.

The role of employees in sales organizations in providing best customer service is discussed.

Tips for marketers, on how to win the confidence of consumers once the brand image of the product is scarred, are presented.

A focus on various customer loyalty programs and their implementation is presented.

Strategies for marketers on creating loyal customers who also indirectly promote the product are presented.

IF YOU WANT TO HIDE something, put it in plain sight. As the old saying goes, the more obvious something is the less people will notice it. Even when you [...]

The author offers tips on effect methods of getting the most from customer database practices. Topics include customer relationship management, customer retention, and prices and rates of industry databases.