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Authors :
Kroenert, Rob
Spalding, Leah
Cooper, Brian
Le, Liz
Source :
Marketing Research: A Magazine of Management & Applications. Spring, 2005, Vol. 17 Issue 1, p21, 5 p.
Publication Year :
2005

Abstract

Methods to examine the impact of customer trustworthiness on company's revenues are presented.

Subjects

Subjects :
Customer relationship management -- Methods
Customer loyalty -- Economic aspects
Customer loyalty -- Management
Customer relationship management
Company business management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
10408460
Volume :
17
Issue :
1
Database :
Gale General OneFile
Journal :
Marketing Research: A Magazine of Management & Applications
Publication Type :
Periodical
Accession number :
edsgcl.131424484

Tools

Authors Abstract Subjects Details