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Put your dollars in customer retention
- Source :
- Target Marketing. Feb, 2003, Vol. 26 Issue 2, p52, 3 p.
- Publication Year :
- 2003
-
Abstract
- The author offers tips on effect methods of getting the most from customer database practices. Topics include customer relationship management, customer retention, and prices and rates of industry databases.
- Subjects :
- Databases -- Prices and rates
Customer relationship management
Marketing industry -- Equipment and supplies
Direct marketing
Customer loyalty -- Management
CD-ROM catalog
CD-ROM database
Database
Customer relationship management
Company pricing policy
Company business management
Advertising, marketing and public relations
Business
Subjects
Details
- ISSN :
- 08895333
- Volume :
- 26
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Target Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.100106114