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Transfer of power
- Source :
- Marketing Research: A Magazine of Management & Applications. Spring, 2005, Vol. 17 Issue 1, p26, 6 p.
- Publication Year :
- 2005
-
Abstract
- The need for consumers' role in business marketing decisions to enhance their loyalty is examined.
Details
- Language :
- English
- ISSN :
- 10408460
- Volume :
- 17
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Research: A Magazine of Management & Applications
- Publication Type :
- Periodical
- Accession number :
- edsgcl.131424900