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Managing and measuring for customer loyalty: a yin and yang perspective
- Source :
- Direct Marketing. October 1998, Vol. 61 Issue 6, p48, 5 p.
- Publication Year :
- 1998
-
Abstract
- The obsession with customer loyalty is not due to an increased interest in philanthropy. It comes from the realization that customer loyalty directly correlates to financial business results. A management [...]
Details
- Language :
- English
- ISSN :
- 00123188
- Volume :
- 61
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Direct Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.21266138