Managing and measuring for customer loyalty: a yin and yang perspective

MLA

McIntyre, J.Michael, and Mark A. Peck. “Managing and Measuring for Customer Loyalty: A Yin and Yang Perspective.” Direct Marketing, vol. 61, no. 6, Oct. 1998, p. 48. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.21266138&authtype=sso&custid=ns315887.

APA

McIntyre, J. M., & Peck, M. A. (1998, October 1). Managing and measuring for customer loyalty: a yin and yang perspective. Direct Marketing, 61(6), 48.

Chicago

McIntyre, J. Michael, and Mark A. Peck. 1998. “Managing and Measuring for Customer Loyalty: A Yin and Yang Perspective.” Direct Marketing, October 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.21266138&authtype=sso&custid=ns315887.