Making your cash count: Money's lure seems absolute, so how can promoters best satisfy the lust for lucre? (Special Report Motivation)

Authors :: Pemble, Amy
Source :: Promotions & Incentives. March, 2002, p47, 4 p.
Publication Year :: 2002
Abstract: You'll have seen Who Wants to be a Millionaire?, and The Weakest Link, just two among a plethora of TV gameshows giving away wads of cash as prizes -- and [...]

Subjects :: Sales management
Customer loyalty -- Management
Employee loyalty -- Management
Sales promotions -- Management
Company business management
Sales management
Advertising, marketing and public relations
Business
Business, international

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