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Breaking up should be hard to do: understand your customers to reduce churn
- Source :
- Marketing Management. Jan-Feb, 2009, Vol. 18 Issue 1, p14, 3 p.
- Publication Year :
- 2009
-
Abstract
- Knowing the relationship stage a customer is in and keeping the right metrics at hand is one way of managing customer relations and minimizing customer churn. The levels of customer relationship and how to create this metric are described.
Details
- Language :
- English
- ISSN :
- 10613846
- Volume :
- 18
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.194359017