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So you want to be ethical
- Source :
- Marketing Magazine. Sept 11, 2006, Vol. 111 Issue 29, p16, 3 p.
- Publication Year :
- 2006
-
Abstract
- Tips for marketers, on how to win the confidence of consumers once the brand image of the product is scarred, are presented.
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 111
- Issue :
- 29
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.156690876