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M-loyalty: winning strategies for mobile carriers
- Source :
- Journal of Consumer Marketing. April, 2006, Vol. 23 Issue 4, p208, 11 p.
- Publication Year :
- 2006
-
Abstract
- Effects of mobile service quality on customer loyalty and satisfaction, using statistical analysis, are presented.
- Subjects :
- Customer loyalty -- Management
Customer satisfaction -- Analysis
Customer service -- Analysis
Telecommunications services industry -- Marketing
Telecommunications services industry -- Customer relations
Communications industry -- Marketing
Communications industry -- Customer relations
Mobile communication systems -- Marketing
Wireless communication systems -- Marketing
Customer service
Support services
Telecommunications services industry
Wireless technology
Company business management
Company marketing practices
Advertising, marketing and public relations
Subjects
Details
- Language :
- English
- ISSN :
- 07363761
- Volume :
- 23
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Journal of Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.153718728