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Transformation trek

Authors :
Seiler, Marianne
Source :
Marketing Management. Jan-Feb, 2006, Vol. 15 Issue 1, p32, 6 p.
Publication Year :
2006

Abstract

Factors that might influence customer loyalty and high-performance marketing with customer centric strategies followed by some companies to build loyalty among the customers are discussed.

Subjects

Subjects :
Customer loyalty -- Management
Customer satisfaction -- Management
Company business management
Company business planning
Advertising, marketing and public relations
Business
Business, general

Details

Language :
English
ISSN :
10613846
Volume :
15
Issue :
1
Database :
Gale General OneFile
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.143684159

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Authors Abstract Subjects Details