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Types of loyalty programs

Source :
Marketing Magazine. May 1, 2006, Vol. 111 Issue 16, pS8, 3 p.
Publication Year :
2006

Abstract

A focus on various customer loyalty programs and their implementation is presented.

Subjects

Subjects :
Customer loyalty -- Management
Loyalty programs (Marketing) -- Models
Loyalty programs (Marketing) -- Management
Company business management
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
11964650
Volume :
111
Issue :
16
Database :
Gale General OneFile
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
edsgcl.148648660

Tools

Authors Abstract Subjects Details