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The consumer inside: at its heart, all marketing speaks to human beings
- Source :
- Journal of Consumer Marketing. March, 2009, Vol. 26 Issue 3, 214-218
- Publication Year :
- 2009
- Subjects :
- Small business -- United States
Small business -- Customer relations
Small business -- Marketing
Business-to-business market -- Technology application
Customer loyalty -- Management
Small business
SOHO
Business to business market
Company marketing practices
Technology application
Company business management
Advertising, marketing and public relations
Subjects
Details
- Language :
- English
- ISSN :
- 07363761
- Volume :
- 26
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Journal of Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.205591725