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Focuses on New York Times Co. chairman and owner of "The New York Times" newspaper, Arthur Ochs Sulzberger Jr. The challenges he faces with weak earnings, the aftermath of a plagiarism scandal involving Jayson Blair, and changes in the media industry; Background on Sulzberger who succeeded his father as publisher of the "Gray Lady"; Discussion of his business plan to enhance content and extend circulation; The influence of executives Janet L. Robinson, who replaced Russ Lewis, and Bill Keller, who replaced Howell Raines; The Sulzbergers commitment to quality journalism; Financial status of the franchise; Background on the firing of Executive Editor Raines; Effect of the presidential campaign on the newspaper and journalism; Background on Lewis and his influence on Sulzberger; The market position of the "Times"; The financial status of New York Times Digital. INSET: Strategy Report Card.

This article presents information on the Hard Rock Cafe, situated in Manhattan, New York. This restaurant expects to do $1.2 million pretax on sales of $7 million in 1984, with pretax margins of 17%. That compares happily with an industry average of 4.2%. The restaurant owner Issac Tigrett says that savvy marketing, is the marketing strategy of the cafe. It also helps to have such partners as Yul Brynner and Dan Aykroyd, who have put not only their money but also their social cachet on the line. Convinced that London, England was ready for American hamburgers and ribs, Tigrett and partner Peter Morton opened the cafe in June 1971. The two had $45,000 in funding--$5,000 each and a $35,000 loan from a European bank.

The article offers information on the microscope developed by Rochester, New York-based Bausch & Lomb Inc. Designed for the elementary and secondary school market, the microscope's exterior is made of shock-proof Melamine plastic and is cheaper than other instruments. The company has adopted an updated marketing plan, wherein it tries to measure demand before starting to develop a new line of products. The impact of high outlays for research and development on the company's earnings is mentioned.

The article focuses on the fish and tackle store in New York, the Mills, owned by William Mills & Sons, Inc. It reports that the store sticks to its leisure sell methods by making only one advertisement a year and the mailing of its annual catalogue. It notes that the store manufactures a large part of the equipment that it sells and is the sole agent for its production of about 500 fishing rods annually. It also notes that the store have sold fishing gears to old business families like the Woolworths, the Goulds and the Rockefellers.

The article reports on the marketing strategy of National Broadcasting Co. Inc. to promote WRCA-Radio's morning radio programs in New York City. It states that WRCA stages a weekly treasure hunt to help revive radio broadcasting. It notes that New Yorkers are reportedly scavenging around the metropolitan for a 1000 dollar coupon after they hear clues each morning from WRCA.

The article provides information on laws and issues related to franchising. The main elements which define a franchise include appreciable affinity with a trademark, payment of charges for the right to carry out a business, and notable control by franchisor on the marketing plan. The laws related to franchising in various U.S. states including New York and California are discussed. Common issues related to franchising include infringement, vicarious liabilities and trade secrets protection.

The article examines the effectiveness of the entrepreneurial strategy of Michael Lewkowicz in assuring good performance of Buffalo, New York-based Subway Franchisee Advertising Trust Fund. Lewkowicz notes that utilizing direct response marketing through mobile media is an indication of the growing trend of the advertising industry. Mobile media is an effective way of advertising because mobile phone users can be flexible with the technology.

Examines the direct marketing strategy of the New York City-based sound recording company, SonyBMG. History of the merged company; Tasks of the company's Strategic Marketing Group; Features of the firm's marketing program; Executives tasked to handle the merged firm's advertising and marketing programs. INSETS: JOE DIMURO;Banding Together;TIM PEARSON;Bertelsmann's BMG Direct to Take Over Columbia House

The article focuses on Coach Inc., a New York handbag company whose fashion brand has an upscale image. Data is given showing the company's sales growth at its factory outlets versus full-price stores. Chairman and Chief Executive Officer Lew Frankfort plans to keep the luxury aspect of the Coach brand strong. Coach's discount marketing strategy is explained.

Discusses the competition between the New York Stock Exchange and NASDAQ for company listings, which is the largest source of revenue for both exchanges. The emphasis NASDAQ puts on its growth and innovation; Idea that NYSE is marketing its history and prestige; Incentives given to listed companies for their meetings and advertising; The NYSE offering seminars on governance; NASDAQ offering inexpensive liability insurance.

The article discusses the marketing management of Saks Fifth Avenue, a garment manufacturer in New York City. It is stated that window shopping is still the company's most effective marketing tool. The company is duplicating their 31 window displays on each of the chain's 42 stores across the U.S. The article discusses the successful windows work including the company's fashion show in the Fifth Avenue.

The article discusses the market strategy of K mart, a mass merchandising company in New York. Bernard Fauber, the chairman and chief executive of the store, initiated the one-billion program to improve the store's performance and supply it with higher-quality goods. It is stated that the company is using high technology to track consumer buying patterns and to build a presence in specialty retailing. Fauber stated that the company has gained in retail trade and acquisitions.

The article discusses the market share strategy of F.W. Woolworth Co. in Manhattan, New York City. Under the management of John W. Lynn, the company has revitalized its variety stores and shifted into specialty retailing. The company has acquired some of the related companies such as Herald Square Stationers and Kids Mart in California. Lynn stated that he has met his objectives of making the company profitable and allowing it to remain a bright light in retailing.

The article discusses the successful business strategy of cosmetic manufacturer Locks Laboratories Inc. in Mt. Vernon, New York. It notes that corporate president Frank L. Twitty has focused on placing the products in big volume stores and intensive use of demonstrators rather than the heavy national advertising. It adds that Locks has reported a gross income of 2.5 miilion dollars by the end of 1948 with just the word-of-mouth advertising.

The article reports on the growth of the New York-based Hotel New Yorker despite the country's economic crisis. Ralph Hitz, the hotel's managing director, stated that the company has ignored the crisis by developing a marketing strategy which focuses on the enhancement of the hotel's facilities and accommodations. The strategy provides the company with strength to seek the opportunity for expansions while encountering some business challenges, Hitz added.

The article reports on the launch of Barney's Clothes Inc.'s advertising campaign indicating its plan to purchase the space in Manhattan, New York City. It states that the retail firm's 16-page full-color advertisement has amounted to an estimated sum of 250,000 dollars. It further cites that the marketing strategy was designed to boost Barney's discount image and position the company in a fashion class leveling with Bloomingdale's Inc., Saks Fifth Avenue Inc. and Abercrombie & Fitch Co.

Information about the World Car Show that was held at the Roosevelt Raceway in Long Island, New York in May 1959 is presented. The exhibit allowed car manufacturers from the U.S. and foreign countries to showcase their model cars on a test spin around the track, and provided spectators with a chance to view and drive the automobiles. These companies adopted various approaches in dealing with the selling opportunities during the show.

Information about several topics discussed at a seminar conducted by advertising agency Hilton & Riggio Inc. in New York City in February 1955 is presented. Topics include the design of new products, marketing strategies of industrial producers, and consumer behavior. The seminar featured Wendell B. Barness, administrator the U.S. Small Business Administration.

The article reports on the marketing strategy of Eastern Air Lines Inc. under which it recently organized a reception at the Metropolitan Opera House in New York's Lincoln Center. The occasion was the premiere of a new production of Wagner's "Das Rheingold." The opera was the second in a series of Metropolitan Opera productions that will get a donation of 500,000 dollars from the airline.

The article looks at the expansion of the distribution of St. Louis, Missouri-based regional beer company Falstaff Brewing Corp. The goal of the initiative is nationwide coverage and the current target is New York City. President Joseph Griesedieck offers a justification for the brewer's entry into the New York market. The company's strategy in the smaller markets is to compete with the entrenched competition.

The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.

The article discusses the marketing strategies that have been implemented by brands such as the beer brand Bud Light, the soda company PepsiCo Inc., and the retailer Macy's Inc. in New York City in anticipation of the Super Bowl XLVIII football competition that will be held at the MetLife Stadium in New Jersey on February 2, 2014. Topics include advertising in Times Square of New York City, the work of the marketer Rob McCarthy, and location-based brand activations.

The article focuses on different sales technique used by business owners in New York City. It has been stated that good customer relations and effective marketing strategy are important in the growth of business. Accordingly, business owners in New York City think of the best ways to promote their products to buyers, including the use of advertisements in different publications. This article also presents a script from a play which shows how a seller persuade a buyer to buy something from her.

The article focuses on the in-store promotions used by Curtice-Burns Inc. (CB) for its food business in Rochester, New York. The strategy was implemented after discovering the bad impact of the merger mania on the company. Incoming CB president David J. McDonald said that with the new strategy, the company becomes a tough competitor. Prior to this promotion, CB had offered to donate a percentage of its profits to charities.

The article features Hartford Holidays Travel, a family-owned travel agency business managed by Scott Kertes in New York. It highlights the marketing strategy of Kertes for the agency with an annual income of $8.5 million. Kertes states that recruiting the next generation of travel agents is the key for the continuing growth of the business. Kertes discusses information on how to make a career in travel more attractive to young individual.

The article reports on the retailer-aid program of Frankfort Distillers Corp. to help retailers sell more whiskey. The booklet entitled "For Men Who Want to Be in Business Tomorrow" is distributed by Frankfort to around 50,000 liquor retailers as part of the program. Frankfort expects the program to cost almost 100,000 U.S. dollars per year. Other steps in the program include a new store advisory division at the headquarters of Frankfort in New York.

The article focuses on the efforts of Abercrombie & Fitch specialty shop in New York City to improve its image and marketing strategy in 1972. It explains that since 1969, the company has been struggling financially, as a result of price increases, limited merchandise mix, and its failure to open branches in the suburbs. The contributions of company president William E. Humphreys include reducing the budget and bringing new management. The men's and women's sportswear line of Abercrombie & Fitch has also been expanded.

The article reports on the marketing strategy of General Foods (GF) Corp. executive Gerry R. Saltzgaber in White Plains, New York to improve theme meals and settings with the ambience of an African safari or Hawaiian feast. It states that Saltzgaber's move aims to help GF's Institutional Food Service Division to sell more of its brands including Maxwell House Coffee, Jell-O, and Cool Whip. It mentions that GF supplies free recipes and other decorated materials along with the products they offer.

The article presents information on the marketing strategies of low-markup retailers to spread discount gospel. It discusses the expanded furniture department of New York based discount department store chain of Masters Inc. It reports that Schick Inc. and Benrus Watch Co. have cut profit margins on their products to substitute dollar profits on increased volume for higher markup. However the National Retail Merchants Association suggests the reorganization of retail staff and executives.

The article reports on the announcement of Safeway Inc.'s New York division that it would drop their promotional program Save-A-Tape that has been in effect in 182 stores since late 1955 as the program has reportedly been ineffective, and too confining for the company.

The article features "Shop-at-Home," a local purchase campaign of retailers in Seneca Falls, New York. The campaign caused retailers to endorse their goods through various advertising approaches including billboard, local newsletters, and magazines that disclose the shopping virtues of Seneca Falls. The town was known for its 22 factories that made 5 million dollars worth of goods and marketed 2 million dollars worth of farm goods prior to the U.S. joining World War II.

The article focuses on the sales promotion, Mike Ro Classic by Whitestone, New York City-based beverage supplier, Glaceau. The promotion is a friendly competition between teams of employees at Glaceau. It is also a grass-roots guerilla-marketing strategy that includes samplings from a mobile Glaceau Tasting Vehicle. The goal of the promotion for 2005 is to increase sales in some parts of the U.S.

The article offers information on the moves of retail stores to lure school children in stores in New York during fall of 2012. It states that stores, such as Macy's Inc. and Gap Inc., offer free hair cuts to lure consumers to spend for must-have things that include high technology gears and jeans. Meanwhile, Old Navy Inc. and OfficeMax Inc. had collaborated to get their products in stores on time.

The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.

The article offers information on the new channel Centric of the Black Entertainment Television BET in New York. The new channel is designed to attract more of the older, affluent African-American audience in the state. Debra Lee, chief executive officer of BET, asserts that Centric features the impetus to shift strategy toward reaching an older audience to become more appealing to advertisers.

The article focuses on several inexpensive marketing strategies, particularly those used by New York City small business owners. A low-priced service such as the U.S. Postal Service's Click2Mail, helps to design customized direct mailings and apply the precise amount of postage required. Social networking sites are growing into a real marketing alternative for businesses, which can use them to target customers based on their interests. Postcards cost about half as much to email.

The article discusses the third annual Restaurant Week which will be launched on November 2, 2008 in Long Island, New York. It is revealed that the participating restaurants will charge $24.95 for a three-course prix fixe dinner and must pay $295 for promotional and marketing services. The organizer of the event Steve Haweeli noted that there were 164 participating restaurants in 2007 which served 131,000 bargain-priced meals and pumped about $4.6 million into local eateries.