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PLAYING OFF THE FIELD.
- Source :
- Adweek; 1/27/2014, Vol. 55 Issue 4, p24-28, 5p, 17 Color Photographs, 1 Black and White Photograph
- Publication Year :
- 2014
-
Abstract
- The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.
- Subjects :
- BASEBALL
MARKETING strategy
SOCIAL media
ADVERTISING
MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 55
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Adweek
- Publication Type :
- Periodical
- Accession number :
- 94268409