I DJ Now Hosts Two-Night Customer Appreciation Event To Spur Sales.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.