Getting one-up on the Japanese.

The article offers information on the microscope developed by Rochester, New York-based Bausch & Lomb Inc. Designed for the elementary and secondary school market, the microscope's exterior is made of shock-proof Melamine plastic and is cheaper than other instruments. The company has adopted an updated marketing plan, wherein it tries to measure demand before starting to develop a new line of products. The impact of high outlays for research and development on the company's earnings is mentioned.