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PRICE VARIATIONS AMONG POUGHKEEPSIE GROCERS.

Authors :
Newcomer, Mabel
Perkins, Margaret
Source :
Journal of Marketing; Jul1939, Vol. 4 Issue 1, p39-44, 6p
Publication Year :
1939

Abstract

The article reports on the variability of prices of consumer goods sold in grocery stores in Poughkeepsie, New York. The author focuses on a study that investigates the competition that exists between grocery retailers. The results of the study indicate that offering alternatives to self-service, such as support from salesmen and free grocery delivery, may affect sales. The results also suggest that a store's appearance can impact its success in the marketplace. The profitability of chain stores is compared to that of private, individually run grocery outlets. Economic conditions in the city of Poughkeepsie are also discussed.

Details

Language :
English
ISSN :
00222429
Volume :
4
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
6899110
Full Text :
https://doi.org/10.2307/1246481