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PRICE VARIATIONS AMONG POUGHKEEPSIE GROCERS.
- Source :
- Journal of Marketing; Jul1939, Vol. 4 Issue 1, p39-44, 6p
- Publication Year :
- 1939
-
Abstract
- The article reports on the variability of prices of consumer goods sold in grocery stores in Poughkeepsie, New York. The author focuses on a study that investigates the competition that exists between grocery retailers. The results of the study indicate that offering alternatives to self-service, such as support from salesmen and free grocery delivery, may affect sales. The results also suggest that a store's appearance can impact its success in the marketplace. The profitability of chain stores is compared to that of private, individually run grocery outlets. Economic conditions in the city of Poughkeepsie are also discussed.
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 4
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6899110
- Full Text :
- https://doi.org/10.2307/1246481