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Coach's Split Personality.
- Source :
- BusinessWeek; 11/7/2005, Issue 3958, p60-62, 2p, 1 Color Photograph, 1 Chart
- Publication Year :
- 2005
-
Abstract
- The article focuses on Coach Inc., a New York handbag company whose fashion brand has an upscale image. Data is given showing the company's sales growth at its factory outlets versus full-price stores. Chairman and Chief Executive Officer Lew Frankfort plans to keep the luxury aspect of the Coach brand strong. Coach's discount marketing strategy is explained.
- Subjects :
- MARKETING strategy
OUTLET stores
CHIEF executive officers
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3958
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 18699088