WITH PRODUCTS LIKE CANNED SAUERKRAUT, YOU'VE GOT TO HAVE PIZAZZ.

The article focuses on the in-store promotions used by Curtice-Burns Inc. (CB) for its food business in Rochester, New York. The strategy was implemented after discovering the bad impact of the merger mania on the company. Incoming CB president David J. McDonald said that with the new strategy, the company becomes a tough competitor. Prior to this promotion, CB had offered to donate a percentage of its profits to charities.