First Aid for Liquor Dealers.

The article reports on the retailer-aid program of Frankfort Distillers Corp. to help retailers sell more whiskey. The booklet entitled "For Men Who Want to Be in Business Tomorrow" is distributed by Frankfort to around 50,000 liquor retailers as part of the program. Frankfort expects the program to cost almost 100,000 U.S. dollars per year. Other steps in the program include a new store advisory division at the headquarters of Frankfort in New York.