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Abercrombie's hunts for a comback.
- Source :
- BusinessWeek; 10/21/1972, Issue 2251, p21-21, 2/3p
- Publication Year :
- 1972
-
Abstract
- The article focuses on the efforts of Abercrombie & Fitch specialty shop in New York City to improve its image and marketing strategy in 1972. It explains that since 1969, the company has been struggling financially, as a result of price increases, limited merchandise mix, and its failure to open branches in the suburbs. The contributions of company president William E. Humphreys include reducing the budget and bringing new management. The men's and women's sportswear line of Abercrombie & Fitch has also been expanded.
- Subjects :
- SPECIALTY stores
CORPORATE image
MARKETING strategy
SPORTSWEAR
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 2251
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 55798745