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Real estate firms go for glossy look.
- Source :
- Crain's New York Business; 5/30/2016, Vol. 32 Issue 22, p0009-0009, 1p
- Publication Year :
- 2016
-
Abstract
- The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.
Details
- Language :
- English
- ISSN :
- 8756789X
- Volume :
- 32
- Issue :
- 22
- Database :
- Supplemental Index
- Journal :
- Crain's New York Business
- Publication Type :
- Periodical
- Accession number :
- 115867047