30 results on '"Markets (Economics) -- Analysis"'
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2. MEASURING CORRELATION IN ORDERED TWO-WAY CONTINGENCY TABLES
3. CONTEXTUAL INFLUENCES ON CONSUMER PRICE RESPONSES: AN EXPERIMENTAL ANALYSIS
4. A REGRESSION MODEL FOR MARKET SEGMENTATION STUDIES
5. MODELS OF COMPETITIVE TELEVISION RATINGS
6. STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS
7. ADDING EXPLANATORY VARIABLES TO A CONSUMER PURCHASE BEHAVIOR MODEL: AN EXPLORATORY STUDY
8. IMPLEMENTATION OF RESPONSE LATENCY MEASURES
9. A TEST FOR CLUSTERS
10. ANALYZING CROSS-CLASSIFICATION DATA: AN IMPROVED METHOD FOR PREDICTING EVENTS
11. A COMPARISON OF TWO LOGIT MODELS IN THE ANALYSIS OF QUALITATIVE MARKETING DATA
12. ALTERNATIVE PERCEPTUAL MAPPING TECHNIQUES: RELATIVE ACCURACY AND USEFULNESS
13. PUBLISHING ACTIVITY IN MARKETING AS AN INDICATOR OF ITS STRUCTURE AND DISCIPLINARY BOUNDARIES
14. NONCONTACT AND REFUSAL RATES IN CONSUMER TELEPHONE SURVEYS
15. ONE WAY TV ADVERTISEMENTS WORK
16. THE PROPOSAL OF A MARKETING INDICATORS PROGRAMME
17. PREDICTING BRAND PURCHASE BEHAVIOR: MARKETING APPLICATION OF THE SCHONEMAN AND WANG UNFOLDING MODEL
18. A PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONTRACTS
19. DEVELOPING PRACTICAL PROCEDURES FOR THE MEASUREMENT OF PERSONAL VALUES IN CROSS-CULTURAL MARKETING
20. CONJOINT MEASUREMENT: TEMPORAL STABILITY AND STRUCTURAL RELIABILITY
21. A TEST OF THE RELIABILITY OF PSYCHOGRAPHICS
22. RELIABILITY: A REVIEW OF PSYCHOMETRIC BASICS AND RECENT MARKETING PRACTICES
23. MEASURING RELIABILITY: A COMPARISON OF ALTERNATIVE TECHNIQUES
24. Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice
25. Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures
26. Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings
27. Assessing the Impact of Short-Term Supermarket Strategy Variables
28. Estimation of Error Rates in Several-Population Discriminant Analysis
29. Scoring Frequency Data for Discriminant Analysis: Perhaps Discrete Procedures Can Be Avoided
30. The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality
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