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RELIABILITY: A REVIEW OF PSYCHOMETRIC BASICS AND RECENT MARKETING PRACTICES

Authors :
PETER, J.P.
Source :
Journal of Marketing Research. Feb, 1979, Vol. 16, p6-17.
Publication Year :
1979

Subjects

Subjects :
MARKETING RESEARCH -- Measurement
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
16
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1200473

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Authors Abstract Subjects Details