CONJOINT MEASUREMENT: TEMPORAL STABILITY AND STRUCTURAL RELIABILITY

Subjects

Subjects :

MARKETING RESEARCH -- Measurement
Automatic data collection systems -- Measurement
Markets (Economics) -- Analysis
Estimation theory -- Measurement
Advertising, marketing and public relations
Business

Details

ISSN :

00222437

Volume :

16

Database :

Gale General OneFile

Journal :

Journal of Marketing Research

Publication Type :

Periodical

Accession number :

edsgcl.1200475