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IMPLEMENTATION OF RESPONSE LATENCY MEASURES

Authors :
MACLACHLAN, J.
CZEPIEL, J.
LABARBERA, P.
Source :
Journal of Marketing Research. Nov, 1979, Vol. 16, p573-577
Publication Year :
1979

Subjects

Subjects :
MARKETING RESEARCH -- Measurement
Markets (Economics) -- Analysis
Consumers -- Psychological aspects
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
16
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1422441

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