Back to Search Start Over

ALTERNATIVE PERCEPTUAL MAPPING TECHNIQUES: RELATIVE ACCURACY AND USEFULNESS

Authors :
HAUSER, J.R.
KOPPELMAN, F.S.
Source :
Journal of Marketing Research. Nov, 1979, Vol. 16, p495-506
Publication Year :
1979

Subjects

Subjects :
MARKETING RESEARCH -- Measurement
Markets (Economics) -- Analysis
Marketing -- Planning
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
16
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1422434

Tools

Authors Abstract Subjects Details