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A COMPARISON OF TWO LOGIT MODELS IN THE ANALYSIS OF QUALITATIVE MARKETING DATA

Authors :
FLATH, D.
LEONARD, E.W.
Source :
Journal of Marketing Research. Nov, 1979, Vol. 16, p533-538
Publication Year :
1979

Subjects

Subjects :
MARKETING RESEARCH -- Marketing
Statistics -- Models
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
16
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1422437

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