STRUCTURE OF REPEAT BUYING FOR NEW PACKAGED GOODS

Subjects

Subjects :

Consumers -- Psychological aspects
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :

00222437

Volume :

17

Database :

Gale General OneFile

Journal :

Journal of Marketing Research

Publication Type :

Periodical

Accession number :

edsgcl.1656866