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A CONTROLLED FIELD STUDY OF CORRECTIVE ADVERTISING USING MULTIPLE EXPOSURES AND A COMMERCIAL MEDIUM

Authors :
MIZERSKI, R.W.
ALLISON, N.K.
CALVERT, S.
Source :
Journal of Marketing Research. August, 1980, Vol. 17, p341-348
Publication Year :
1980

Details

ISSN :
00222437
Volume :
17
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1656869