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A CONTROLLED FIELD STUDY OF CORRECTIVE ADVERTISING USING MULTIPLE EXPOSURES AND A COMMERCIAL MEDIUM
- Source :
- Journal of Marketing Research. August, 1980, Vol. 17, p341-348
- Publication Year :
- 1980
Details
- ISSN :
- 00222437
- Volume :
- 17
- Database :
- Gale General OneFile
- Journal :
- Journal of Marketing Research
- Publication Type :
- Periodical
- Accession number :
- edsgcl.1656869