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DEVELOPING PRACTICAL PROCEDURES FOR THE MEASUREMENT OF PERSONAL VALUES IN CROSS-CULTURAL MARKETING

Authors :
MUNSON, J.M.
MCINTYRE, S.H.
Source :
Journal of Marketing Research. Feb, 1979, Vol. 16, p48-52.
Publication Year :
1979

Subjects

Subjects :
MARKETING RESEARCH -- Measurement
Consumers -- Psychological aspects
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
16
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1200478

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