ADDING EXPLANATORY VARIABLES TO A CONSUMER PURCHASE BEHAVIOR MODEL: AN EXPLORATORY STUDY

Subjects

Subjects :

MARKETING RESEARCH -- Management
Markets (Economics) -- Analysis
Brand name products
Consumers -- Psychological aspects
Advertising, marketing and public relations
Business

Details

ISSN :

00222437

Volume :

17

Database :

Gale General OneFile

Journal :

Journal of Marketing Research

Publication Type :

Periodical

Accession number :

edsgcl.1656867