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A REGRESSION MODEL FOR MARKET SEGMENTATION STUDIES

Authors :
WILDT, A.R.
MCCANN, J.M.
Source :
Journal of Marketing Research. August, 1980, Vol. 17, p335-340
Publication Year :
1980

Subjects

Subjects :
Consumption (Economics) -- Analysis
Regression analysis
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :
00222437
Volume :
17
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.1656868

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