PUBLISHING ACTIVITY IN MARKETING AS AN INDICATOR OF ITS STRUCTURE AND DISCIPLINARY BOUNDARIES

Subjects

Subjects :

MARKETING -- EDUCATION
MARKETING RESEARCH -- Surveys
Markets (Economics) -- Analysis
Advertising, marketing and public relations
Business

Details

ISSN :

00222437

Volume :

16

Database :

Gale General OneFile

Journal :

Journal of Marketing Research

Publication Type :

Periodical

Accession number :

edsgcl.1422433