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This article explores the concept of the extended self, which suggests that our possessions and experiences are a part of our identity. It discusses the work of Russ Belk, a prominent figure in this field, and his influential 1988 manuscript on the extended self. The article also examines different aspects of the self, such as the material, social, and spiritual self, and how they are shaped by our interactions with others and our environment. It emphasizes the importance of considering cultural differences when studying the self and discusses the potential impact of artificial intelligence and transhumanism on our understanding of identity. The text further explores various perspectives on the self in consumer research, challenging traditional assumptions and advocating for alternative viewpoints. It highlights the significance of power relations and calls for a more proactive approach in consumer research. The article concludes by suggesting future research directions in this area. [Extracted from the article]

Russ's (Belk, 1988) extension of William James' reflections on the self has been a significant accelerant of interpretive and Consumer Culture Theoretic research. In this paper, I will outline a different way we can engage with James' oeuvre; specifically via psychical research and parapsychology. These fields are subsequently linked to recent debates on quantum interconnectedness, nonlocality, brain-computer interfaces and capitalist-materialist telepathy. This endeavour initially responds to Russ's point that 'What we call "self" is really "selves". Besides distributed selves and multiple selves shared between individuals, there are also multiple selves within individuals' (Belk, 2024, p. 571). It builds upon Craig's respective accounts by proffering materialist and post-materialist perspectives on human-human dynamics and human-computer technological affordances. As we shall see, William James encourages us to recognise multiple selves, multiple levels of consciousness, and the psychical extension of self. [ABSTRACT FROM AUTHOR]

Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integrated set of actions. Central to these actions is a proposal for a transformative approach to marketplace access as a coordinated force to deliver positive change for people with disabilities. Through developing a new conceptual way of how the market should engage with disability, this paper presents proposals looking to ensure individuals with disabilities experience the conditions in which they can pursue their ultimate ends. [ABSTRACT FROM AUTHOR]

Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale's involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale's connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the "multiplex self" to human functioning. While psychical framings scaffolded Gale's empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale's time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice. [ABSTRACT FROM AUTHOR]

In this paper, we want to show our appreciation for a major figure in our discipline by reading his work carefully, juxtaposing this material with historical narratives that place him in context. We think he would have appreciated the imbrication of his ideas with those of pertinent scholarly forebears, the reactions against socialism, impact of the Cold War, as well as the philanthropic politics that have shaped our intellectual parameters. As we make clear, M.J. Baker was a pioneer, justifying and extending the reach of marketing in the United Kingdom. He wore many hats: academic, editor, entrepreneur, and institution builder. Core themes in his writing are outlined, with attention devoted to his paradigmatic, epistemological and ethical commitments. [ABSTRACT FROM AUTHOR]

Prefigurative politics and social movement strategy: The roles of prefiguration in the reproduction, mobilisation and coordination of movements. Rethinking prefiguration: Alternatives, micropolitics and goals in social movements. The concept captures a variety of social experiments which critique the status quo (Cornish et al., [7]) whilst constructing 'alternative or utopian social relations in the present either in parallel with or in the course of, adversarial social movement protest' (L. S. Yates, [41], p. 236). [Extracted from the article]

I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action. [ABSTRACT FROM AUTHOR]

In this paper we acknowledge the politics of marketing pedagogy. Given recent neoliberal developments and the turn against critical perspectives in some quarters, it is proposed that those scholars taking a critical approach to their pedagogic labours might want to consider reframing them as fostering 'resistant curiosity'. We outline the parameters for a resistant (or critically curious) marketing pedagogy using the latest research from curiosity studies. Encouraging and scaffolding the development of resistant curiosity promises to facilitate reflexivity in lifelong learning and potentially opens the door to the social change that this world requires if it is to approach a basic level of intergenerational justice. [ABSTRACT FROM AUTHOR]

Sundaram and Jackson ([82], p. 4) emphasise how universities are organised around power relations which are "gendered, racialised and classed", and 'inequality in various forms (including harassment and violence) are characterised by a gender-unequal division of labour, distribution of power, and beliefs/discourses about gender difference that sustain this hierarchy'. Marketing groups have, of course, been actively involved in the production and promotion of many different codes and ethical frameworks (e.g., Tsalikis & Fritzsche, [90]), and the Committee on Advertising Practice, the Advertising Standards Authority, and the United Nations are all slowly working towards limiting the use of gender stereotypes in marketing communications (Varghese & Kumar, [91]). #MeToo and #TimesUp in marketing academia and practice Not only does marketing academia share comparable stories of injustices and inequalities to those found in other disciplines, it also plays a role in reinforcing and perpetuating stereotypes through its research (McDonagh & Prothero, [56]). The American Marketing Association (AMA) also has a statement on diversity, equity and inclusion, and has introduced a code of conduct for its members: 'The AMA does not tolerate sexual or personal harassment. Our poems, commentaries and competitive papers provide much food for thought on inequality and injustice within marketing academia and practice. [Extracted from the article]

"When you tire of marketing you tire of life" or why you should attend the Academy of Marketing conference Hosted in the beautiful Regent's Park by Regent's University London, and chaired by Professor John Egan, the UK Academy of Marketing conference that took place in 2019 seems like a lifetime ago. For those new to this research area or required to teach marketing communications, Santoso et al's manuscript provides a wonderfully clear overview of digital advertising, differentiating this from social media advertising in an accessible way. [Extracted from the article]

In this paper, we explore and extend the work of Daniel Pick. Pick articulates the ways in which the political and intellectual atmosphere shapes how we understand human thought. As a case in point, advertising and marketing have been influenced by theories, concepts and empirical materials that problematised the materialistic interpretation of mind. This is most overt in the debates relating to hypnotism and telepathy. To extend Pick's analyses, we engage with these areas, focusing initially on the issues of hypnotic and telepathic crime, subsequently outlining the activities of E. Virgil Neal. We maintain that it was politically problematic for marketing to enrobe itself in hypnotic verbiage and trace the relevant changes in the language used to frame marketing and advertising discourse. What Pick's writings and the narratives unravelled in this manuscript illuminate is the conceptualisation of the consumer as a porous being. [ABSTRACT FROM AUTHOR]

An introduction is presented in which the editor discusses several reports published within issue on topics including need for a marketing view of competition; consumer research; and Resource-Advantage Theory.

Compensatory consumption has been an increasingly researched yet widely debated area of consumer behaviour over the last 20 years. Extant research formulates the term as overwhelmingly negative, largely due to the simplistic and fragmented conceptualisations assumed in prior work. The purpose of the current paper is to present a comprehensive review of the umbrella term of compensatory consumption, incorporating a continuum of behaviours and accounting for the pre- and post-consumption periods including both positive and negative viewpoints. In addition, expanding upon the theory of need satisfaction, the current paper introduces a novel conceptual distinction between compensation and compromise. Finally, a proposed theoretical framework is presented that differentiates between compensatory and compromisory consumption based on the extent of consumer consciousness, rationality and rationalisation. Future research directions are offered. [ABSTRACT FROM AUTHOR]

In this commentary, I chart recent changes at the Journal of Marketing Management (JMM). These include the introduction of a senior editorial board, a revised main editorial board and a modified team of associate editors. The new deputy editor is welcomed. The exemplary performance of the JMM in scholarly league-tables is registered. From this, a case is made for the pluralisation of the concepts of relevance and impact. In doing so, the emergent literature on critical performativity is unpacked. I highlight a missed opportunity in this material, namely, the potential for academics to act as critical commentators on industry practice in the courtroom. Developing the ideas associated with critical performativity leads to the scrutiny of new concepts in marketing. One of importance is positive marketing. This regressive manoeuver is critiqued; as is macromarketing narcissism. Following Dunne et al., I make a plea for more responsible academic practice. Developing logically from these ideas, a number of new potential avenues for contributing to the JMM are sketched. These include special sections and research notes among others. [ABSTRACT FROM AUTHOR]

In this paper, we engage with the rising importance of journal ranking lists. We explore the pressure these place on marketing academics and the politics of knowledge production, stressing academic game-playing, careerism, and paradigmatic homogeneity. We appreciate that scholars are disciplined by these lists, their line managers, and reaffirm list power through their own patterns of self-management. Nonetheless, marketing academics should avoid making the naïve assumption that the appearance of a paper in a highly rated journal necessarily serves as a proxy for ‘quality’. Publication in a particular outlet does not transform the ultimate contribution being made in any substantive fashion. We provide an extensive critique of the function and impact of journal lists. However, it is also recognised that these are very important for members of the marketing community. As such, we explain our reasons for contesting the recent regrading of theJournal of Marketing Management(JMM) by a prominent journal list and underline the changes that have been made to theJournalsince the beginning of the current editorial term. Finally, the support of prominent scholars among our thought community for the policies being implemented is highlighted and we underscore the rigour of contributions to theJournal, the review process, the rising citations, downloads and truly global readership of theJMM. [ABSTRACT FROM PUBLISHER]

In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting the links between US ‘exceptionalism’, ‘Manifest Destiny’ and modernisation theory, demonstrating the confluence of US perspectives and experiences in articulations and understandings of the contributions of marketing practice and consumer research to society. Our narrative subsequently engages with the rise of social marketing (1960s-) and finally TCR (2006-). We move beyond calls for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach as part of a three-pronged strategy that encompasses an initial ‘provisional moral agnosticism’. As part of this stance, we argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer well-being. After having scrutinised these issues using multiple perspectives, scholars can then decide whether to pursue TCR-led activism. The final strategy that we identify is termed ‘critical intolerance’. [ABSTRACT FROM PUBLISHER]

This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies. [ABSTRACT FROM PUBLISHER]

An introduction is presented to articles published in this issue including articles on shopping by persons with disabilities, on consumer attitudes towards brand scandals and on employee motivation of sales personnel.

An introduction is presented to articles in this issue including an article on best practices for handling customer complaints, on the role of agglomeration for retail store tenants of shopping malls and an article on market orientation.

An introduction is presented for this issue which includes articles about international student recruitment, place marketing, and tourism.

An introduction is presented to articles published in this issue including an article on marketing theory by Sidney Levy, an article on the role of smell in consumer behavior when shopping and an article on the history of marketing science.

Our objective in this paper is to recall the linkages between marketing and management thought. At the turn of the twentieth century, the two disciplines were connected via the work of Frederick Taylor and Percival White. As conventionally represented, Taylor was the father of scientific management and, by extension, the management sciences more generally. He is also frequently associated with a focus on production efficiency. However, a close reading of Taylor reveals his appreciation of the connection between production and consumption and thus the importance of the ultimate consumer. Taylor's ideas and the work, published in the Bulletin of the Taylor Society, which provided an outlet for the scholarship of early marketing thinkers, provide the linchpin between the production ethos of Taylor and the emergence of ‘scientific marketing’ exemplified in the work of Percival White. The latter demonstrated the ideological credibility of his scientific marketing system via its association with science and attributes such as objectivity. Importantly, in his work we find the first clear articulation of the marketing concept. Unlike present-day debates, which frequently treat it as a synonym for shareholder value, the early articulations of the marketing concept were underwritten by an explicit ethical orientation that placed limits on corporate behaviour, ideas that were again brought to prominence courtesy of the consumerist movement of the 1960s and 1970s. [ABSTRACT FROM PUBLISHER]

An introduction is presented in which the editor discusses various reports within the issue on topics including relationships between brand name products and individual consumers, the development of brand communities, and the effect product recalls has on brand equity.

An introduction is presented to the articles published in this issue including articles on strategic place-brand management, small business marketing and on research on child consumers and their relationships with parents.

An introduction is presented to the articles published in this issue including "Demarketing places: Rationales and strategies," "Analysis of the role of complaint management in the context of relationship marketing" and "Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model."

In this paper, I outline a history of critical marketing studies. The argument put forward that marketing lacks any substantive critical edge is questioned. In surveying our history and finding extensive engagement with a variety of critical perspectives, I connect these with appropriate literature from non-marketing sources to flesh out an account of our critical marketing heritage. I devote considerable attention to the period 1940 to 1990, as this is the historical range of critical marketing literature that most scholars will be unfamiliar with, linking this through citation and discussion to more recently published work. In this way, this paper provides a guide to sources of literature that may have passed marketing scholars by because they violate our disciplinary demands for 'recency' (Baker, 2001). As I document, critical marketing studies examines a variety of areas that represent consumer culture theory's (CCT) 'next frontier' if we accept Arnould and Thompson's (2005) diagnosis. In opposition to Arnould and Thompson's assertion, CCT's new frontier, this paper contends, is a frontier that has long been of interest to critical marketing scholars whose work might usefully be re-examined. [ABSTRACT FROM AUTHOR]

As has been widely acknowledged, Keith's (1960) paper that heralded the coming of the marketing revolution at Pillsbury has achieved seminal status within the marketing literature. Its historical narrative, on the other hand, has been repeatedly challenged: some doubt whether the marketing concept emerged as late as the 1950s and 1960s. Commensurate with this view, a variety of papers have documented key associated ideas such as customer centricity far earlier in the historical record, from the seventeenth, eighteenth, nineteenth, and early twentieth centuries respectively. The purpose of this paper is to contest Keith's own claims regarding the marketing practices adopted during the so-called 'marketing' and 'marketing control' eras. Drawing from the FBI file kept on the activities of The Pillsbury Company, this paper documents the participation of Pillsbury in anti-competitive practices that started in 1958, just two years prior to the publication of Keith's important article, and concluded in the mid 1960s, with Pillsbury being charged and fined for their involvement with a price-fixing cartel. By revealing a parallel narrative to that presented by Keith, this paper thus revises our understanding of an important contribution to marketing thought, as well as highlighting the occasionally legally problematic nature of interfirm cooperation. [ABSTRACT FROM AUTHOR]

The paper introduces the ideas that have inspired this special issue on the production of disciplinary space. It locates those ideas with regard to contemporary themes within the cut and thrust of disciplinary institutions in marketing and the practices they authorise, particularly those that shape the production and distribution of knowledge product. In the spirit of critical inquiry, we frame the discipline reflexively. This helps us to understand marketing academia as a shifting confederation of 'communities of practice' (Wenger 1998), recursively organising itself around negotiated visions of how an invisible, yet representative and influential academic institution reveals itself to itself, through conducting our academic conduct. It introduces the papers and arranges them in a contingent order. This is achieved through imputing to the papers practices that seek to expand available conceptual space, making it available for further development. [ABSTRACT FROM AUTHOR]

This paper "eventalizes" the marketing concept and in doing so will highlight the value of detailed cross-source analysis in historical research. But more than this, it will not simply call upon canonical sources in relation to debates surrounding the marketing concept for the reason that non-canonical sources -- that is, periodical material or out-of-print texts that very few people have read or have acknowledged as central contributions to the field -- may contain references to debates that have long been written out of the historical record and could encourage us, as marketing scholars, to adopt a more sceptical stance toward what we take for granted historically and neglect to subject to critical scrutiny. This argument is illustrated via the demonstration that marketing scholars and practitioners were well aware of the benefits that accrue from a customer orientation and were encouraged to orient their organisations in this manner by the growth in industrial production facilities stimulated by World War I. This growth meant that production output could be maintained at levels far in excess of consumer demand, thereby necessitating that organisations register and act upon consumer requirements. These themes continue to gain prominence until World War II when there was a brief return to a production orientation. At this point, business and marketing practitioners adopted a critical stance with regard to certain types of consumer research. There are multiple reasons for this. Firstly, the U.S. government became the major purchaser of industrial and consumer goods. Secondly, business practitioners were sceptical of the value of market and consumer research as a result of the failure by pollsters (who were utilising sophisticated statistical techniques) to predict the outcome of the 1948 U.S. Presidential election. Given the conflation of market research with polling research in the popular press and business community, business practitioners were unsure about the validity and usefulness of market research. In equal measure, environmental factors including rising levels of competition, employee specialisation, product diversification and organisational decentralisation would contribute to the (re)emergence of themes associated with the marketing concept. [ABSTRACT FROM AUTHOR]

An introduction is presented to content in the current issue including articles by Bernard and Véronique Cova on research being conducted in Consumer Culture Theory, Russell Belk on the concept of the extended self, and Sally Dibb on social-marketing literature.

An introduction is presented in which the editor discusses various reports within the issue on topics including brand engagement and loyalty, sustainability-oriented consumer research, and neuromarketing.

This paper provides an overview of the development and application of focus groups. It rethinks the conventional history associated with this approach in at least four ways. We reinsert a forgotten pioneer of focus groups, Herta Herzog, into our narrative. Secondly, we trace the emergence of group-based research to the work of applied psychologists in the early twentieth century and argue that the conditions of possibility for the uptake of this method were contingent on the asking of “why” questions. We follow the thread of “why” questions from the applied psychologists through to motivation research and the promotion of focus groups by Herzog to practitioners. Exploring the literature on motivation research unearths a further novel contribution: we excavate the use of “interpretative focus groups” by this community of practice. In addition, our close reading of motivation research and focus groups permits us to problematise the distinctions made by Calder [1977. “Focus Groups and the Nature of Qualitative Marketing Research.”Journal of Marketing Research14: 353–364]. We subsequently trace the uptake of this methodology in the tobacco industry as a means of making an epistemological and political argument for the greater use of focus groups. Initially, we do so by charting the rise of social constructionism and non-individualistic consumer research. This enables us to navigate the highways and byways of discursive psychology, interpretive research, Consumer Culture Theory and on to feminist and Critical Marketing Studies. The engagement with focus groups with respect to the latter traditions is woefully underdeveloped. Our political argument is that focus group methodology can speak to the interests of many constituents in marketing theory and practice. It is not wedded to any specific social or political agenda. This means that its potential contribution to the study of consumption, markets and culture is multi-faceted. [ABSTRACT FROM AUTHOR]

Correspondence education has received very little attention from business historians. Therefore, the purpose of this paper is to draw attention to The Sheldon School and the work of its entrepreneurial founder, Arthur Frederick Sheldon. Sheldon's correspondence course was studied by thousands of students in the early twentieth century. His interests, as reflected in his correspondence course materials and related articles, range from a focus on facilitating exchange relationships through to concerns with distributive justice, sales ethics and the promotion of an American economic and political vision across the globe. As a key figure in the sales education industry, Sheldon had a major impact on the social environment of the twentieth century via his involvement with the Rotary Club. Courtesy of his influence at Rotary, his ideas continue to shape the way prominent scholars have reflected on the consumer and marketing concept. [ABSTRACT FROM AUTHOR]

An introduction is presented in which the editors discuss topics appearing in the issue, including marketing management, brand orientation, and concept testing.