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Pushing the boundaries, sketching the future.
- Source :
- Journal of Marketing Management; Sep2014, Vol. 30 Issue 11-12, p1083-1085, 3p
- Publication Year :
- 2014
-
Abstract
- An introduction is presented to content in the current issue including articles by Bernard and Véronique Cova on research being conducted in Consumer Culture Theory, Russell Belk on the concept of the extended self, and Sally Dibb on social-marketing literature.
- Subjects :
- SELF (Philosophy)
CONSUMER research
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 30
- Issue :
- 11-12
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 98529891
- Full Text :
- https://doi.org/10.1080/0267257X.2014.941668