New insights on consumer activism: advancing a prefigurative framing of alternative consumption.

Prefigurative politics and social movement strategy: The roles of prefiguration in the reproduction, mobilisation and coordination of movements. Rethinking prefiguration: Alternatives, micropolitics and goals in social movements. The concept captures a variety of social experiments which critique the status quo (Cornish et al., [7]) whilst constructing 'alternative or utopian social relations in the present either in parallel with or in the course of, adversarial social movement protest' (L. S. Yates, [41], p. 236). [Extracted from the article]