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Impact factors, journal rankings, interdisciplinary research and ‘the state of the art’ in marketing theory and practice.
- Source :
- Journal of Marketing Management; Feb2018, Vol. 34 Issue 1/2, p1-15, 15p
- Publication Year :
- 2018
-
Abstract
- An introduction is presented in which the editor discusses several reports published within issue on topics including need for a marketing view of competition; consumer research; and Resource-Advantage Theory.
- Subjects :
- CONSUMER research
MARKETING strategy
BUSINESS planning
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 34
- Issue :
- 1/2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Academic Journal
- Accession number :
- 129058915
- Full Text :
- https://doi.org/10.1080/0267257X.2018.1453695